Racism against Tidjane Thiam: Is it time for Africans to boycott Swiss companies?
Enough is enough. If some countries keep mistreating other ethnic groups, it is because we allow them to; it is because we fail to reciprocally respond to their mistreatment.Updated on October 28, 2020, Jolof
According to a recent The New York Times articles, Tidjane has clearly been a victim of racism. Despite turning around a struggling Credit Suisse during tumultuous times, Tidjane Thiam has been insulted, mistreated and unfairly pushed out of the bank he fixed. His proven records have made him one of the most admired Africans in the world. Before Credit Suisse, he doubled the profit of the United Kingdom’s Insurance giant, Prudential, where he also tripled the stock price in a matter of few years.
Despite his success, despite saving Credit Suisse, the Swiss people “spit” at him. This is just one of many unjust situations where hard working Black people have been mistreated, exploited and rejected. The question we are asking is why do we have to keep living these kinds of situations? What can we do about it? Or better, what must we do against racism from now one to change the situation?
Well, here is a solution that do require no violence and no shouting: boycott Swiss companies by not buying their products and by not selling them our natural resources.
While Swiss people are mistreating Africans regardless of their contributions to the Swiss economy, Swiss companies are making billions of Swiss Franc (CHF) thanks to natural resources taken from Africa. Two of the biggest Swiss companies that largely benefit from Africa are Nestle and Glencore.
Have you ever wondered where most of the chocolate come from? Well, what is certain is that without the cocoa from Cote d’Ivoire and Ghana, there probably won’t be any chocolate for the world’s lovers to enjoy. Cote d’Ivoire, Tidjane Thiam’s home country, is the world’s largest cocoa producer. To fight against racism, it matters for our Ivorian leaders to boycott Swiss companies until they decide to act in a fair way with our fellow Africans living there.
What about Glencore? How much money is Glencore making in African countries such as South Africa thanks to the gold mines? As Africans, are we going to close our eyes, let such Swiss company keep exploiting Africa while we are being mistreated in Switzerland? When are we going to act?
Enough is enough. If some countries keep mistreating other ethnic groups, it is because we allow them to; it is because we fail to reciprocally respond to their mistreatment. What if we Africans decide to fight back? When it comes to the natural resources the world need, Africa can never be forgotten. It feeds the world with chocolate, even when the world does not know about it. Africa shines he world with diamond and gold, even if most people do not know about it. What if Africa decides, by all means necessary, to shut down countries, such as Switzerland, that are behaving wrongfully toward its people?
It’s time we dare to act, using the power we have on our natural resources. If needed, let’s get the military weapons we need to protect our resources, ourselves, and then sell only to countries that respect us and not to those who cannot “accept” us regardless our contribution to their economy.
Enough is enough, let’s take action!